Advertising Voiceovers for Video & Audio Ads

Voiceovers for Advertising

Voice overs are one of the fastest, easiest, and most affordable ways to connect, engage and convert audience into customers. Furthermore, they enable brands to streamline production and lower costs without sacrificing engagement. Studies show that ads and commercials with voice overs consistently score higher with focus groups and target audience than those with no voice over.

Moreover, voice over helps ads deliver new information, lend credibility, and be more relevant and persuasive. Ads are supremely effective when they both show and tell the message and story they want consumers to take away.

Versatile AI voice actors to the rescue

That being said, most marketers create content for an average of three audience segments. While voice actors can modulate their voices to cater to different age groups, it's not a feasible solution. Rather than creating three separate pieces of content, brands can use one video with three different voice overs to speak to each buyer persona and target market. 

Using videos with voice overs in social media marketing, YouTube audio ads and Spotify audio ads also helps increase website traffic and lead generation. Voice overs even keep brands top-of-mind to foster loyalty among followers. Commercials with voice overs allow the audience to understand what a company stands for while also giving brands a chance to demonstrate their value and showcase their products and services in as much information as possible. From YouTube video ads and audio ads to Instagram ads and Spotify audio ads, Murf offers AI voices that cover all advertising use cases.

Designing the perfect Ad Script

Putting together a voice over script for your project is not as easy as it appears. It has to be catchy but also straightforward and short at the same time. More importantly, the script should convey a direct message.

To produce high-quality voice recordings for your marketing project, it is important that your script makes sense and is simple, cheery, and light instead of rational, monotonous, and boring.

Choosing the perfect Voice for your Ad

Selecting the voice for your commercial goes a long way in establishing brand recall and boosting engagement rates. In fact, according to research, an annoying voice recording with a forceful delivery can cause up to 75 percent of consumers to leave a purchase behind. The right voice will connect with listeners and compel them to pay attention, encouraging them to eventually follow through on the call to action.

Getting the tone right will help businesses maintain consistency across different channels. Other factors that matter when it comes to commercials are age, delivery style, and tone of voice. If you are going for a hard sell, your go-to voice style should be more of an announcer tone. If soft sell is more your style, then a pleasant and friendly tone will do the trick.

Hence, it's important to choose a confident voice that sounds like or appeals to the target audience because it helps solidify a company’s positioning. In fact, an easily recognisable voice tells consumers you “get” them and your brand seems more trustworthy and familiar. They help familiarize your customers with your product or service. The right voice can make all the difference when it comes to reaching out and forming an emotional connection with many consumers.

From fun, light-hearted tones that connect with a younger audience to highly professional, authoritative voices that grab the attention of the mature audience, Murf has AI voices that befit all fields of business. For example, we have calm and authoritative tones that suit well for life insurance commercials as well as empowering and uplifting tones for beauty and self-care product advertisements.

Choice of Voice

When choosing the ‘right’ voice for your ad, there are two factors to keep in mind: longevity and audience. Studies have shown that people respond better to advertisements that use the same voice across multiple ads. Similarly, it is significant to know your audience. Who is this project meant for? 

While there are different opportunities to directly tell the consumer what you want them to hear rather than hoping they understand what you are trying to tell them, make sure that your voiceover doesn’t conflict or cause ‘interference’ with the message you want to convey.

For example, teens may relate more to a voice that is youthful and upbeat as opposed to adults who are likely to connect with a mature voice that is naturally deep, rich, relaxed, and resonant. All in all, the voice must identify with your brand image and mirror your target audience’s preferences.

Key features of Murf for Advertising videos

Using Murf, marketing teams can either create a custom AI voice from a human voice that best suits their business or choose from one of the many AI voices that Murf’s text to audio platform offers. For the former, if you have a well-known corporate leader whom you want to be the face (and voice) of your company, you could create an AI voice out of their likeness using Murf.

However, if you want a brand voice but don’t have a specific human voice in mind, you could choose from several natural-sounding AI voices that Murf provides and select the right commercial voice for your business. A real human voice with a personality and confident tone aligned with the brand will make your audience feel spoken to and represented. This not only helps boost brand metrics but also brings long-term benefits like developing consumers’ consideration and purchase intent.

Pronunciation

Using Murf studio’s pronunciation functionality, you can highlight different words, particularly ones that define your business, by pronouncing them in a specific way.

Emphasis

Using the ‘Emphasis’ feature in Murf, accentuate specific words in your script to spotlight your company's core values. You can also use emphasis to throw light on the names of luxury products.

Pauses

Use pauses in your marketing video script and enable your audience to effectively listen to, absorb, and process your messaging.

Multiple voices, multiple languages

Create voice overs for your marketing campaigns and commercials in multiple languages to cater to audiences around the world. Murf offers an extensive range of 120+ AI voices across 20+ languages. You can choose from Spanish, German, Russian, Italian, Japanese, and Chinese language, among others. You can also use different accents in your voice over work to add fun, enjoyable elements to your ad copy.

For example, if you have multiple characters in your brand radio, internet, and TV spots marketing jingle, you can choose a different AI voice or accent for each character from Murf's unique range of voices.

Make your commercial stand out

Irrespective of whether you’re a small business owner or a Fortune 500 company, voice overs are the secret sauce your marketing strategy needs to dominate in today’s competitive landscape and beyond. An attention-drawing headline, a catchy jingle, and a good script incorporated with an engaging and professional voice over are the essential ingredients for success in the advertising industry. With Murf’s AI voices, you can strike the perfect chord with the audience you want to reach through marketing videos that produce real results.

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