As distances today are measured in clicks, not miles, and the internet knows no borders, language localization has become the bridge that connects cultures, individuals, and businesses worldwide. Amazon is a prime (pun intended!) example of a company that has reaped substantial benefits from language…
When translated into Chinese, KFC’s classic “Finger-Lickin’ Good” slogan reads as “Eat Your Fingers Off.” Well, that’s certainly not very tasty. Similarly, Coors’ “turn it loose” slogan in Spanish became “suffer from diarrhea.” Evidently, these translated advertisements failed to resonate with the local audience, resulting…
Artificial intelligence has become a critical tool for journalists in the newsroom. Such is the momentum of the AI movement that the generative AI market is estimated to reach USD 109.37 billion by 2030. Artificial intelligence in journalism has many applications. AI tools empower journalists…
In a world where borders are becoming increasingly blurred, AI translator has emerged as a game-changer in the realm of education. This powerful technology is redefining the way students and educators communicate, learn, and share knowledge across languages and cultures. Students can now access a…